You may know Snakehips from their overseas smash “All My Friends” featuring Tinashe and Chance The Rapper! Today the UK duo released their new single “Cruel” featuring Zayn Malik. On the haunting, yet upbeat track, the British heartthrob follows the pace of the power-production while under the spell of a bewitching love interest. “It’s such a cruel world / Savin’ all my love for you, girl! It’s such a cruel world / Maybe I found somethin’ good, girl,” he croons on the chorus. Upon first listen, “Cruel” might not seem like the most obvious choice for a single. But be sure to lend that chorus an attentive ear, because it easily become addictive after no more than two listens. Between “All My Friends” and “Cruel”, I’m hooked! Already looking forward to more music from this electronic duo! Until then, enjoy Snakehip’s “Cruel” featuring Zayn below!