Kanye West made it POP! While I kicked off the week in disappointment with the buzz-track “Facts”, Yeezus had a few other tricks up his sleeves. Throughout the week, the hip-hop superstar met a spew of appearances, releases and even a publicity stunt; officially kicking off “Yeezy Season”.
- Mr. West set the pace of the week with an interesting audition on the American Idol Farewell Season premiere.
- The next day, Kanye West stole the People’s Choice Awards without even making an appearance! During the acceptance speech for Favorite Day TV Hosting Team, a fan took the stage (in true Kanye-est fashion) to rant about Kanye’s “Facts”.
- On Wednesday, pop singer/songwriter Sia released a tightly-produced collaborative piece with Kanye titled “Reaper”.
- If this all wasn’t enough for fans to go crazy, Kim Kardashian announced that her boyfriend would reintroduce the #GOODFriday series with a new track later that week.Shortly after, Ye broke the internet with the release of “Real Friends” featuring Ty Dolla $ign and “No More Parties In LA” featuring Kendrick Lamar.
- By the end of the week, Kanye West announced that his highly anticipated album, SWISH, would be released on Thursday, February 11th!
So it’s official … Yeezy season is here and there’s no turning back! Are you ready for SWISH!? Sound off in the comment box below!